Accra City Tours

Projects

With the desire to boost tourism and stimulate the economy post Covid-19, the Government launched the Accra City tour bus as part of the campaign themed #ExperienceGhana #ShareGhana.

The new campaign will create awareness, boost domestic tourism, and help to revive culture of travel among Ghanaians.

Challenge

This is part of the numerous initiatives such as See Ghana, Eat Ghana, Wear Ghana, Feel Ghana, Stay home know Ghana, Ghana Gurus E-Learning platform, Stay Home Discover Ghana and Travel, See, Snap and Win Campaigns that has been put together by the Ghana Tourism Authority to promote domestic tourism, through culture and creative arts.

Solution

The Accra City Tour will expose both Ghanaians and Internationals to historical and cultural sites as well as iconic structures and places within the Metropolis, and subsequently extended to the Regional Capitals of the country accordingly.

The Results

The Accra City Tour bus has provided a means to enable visitors easily tour historical Accra.