As part of efforts to boost domestic tourism in Ghana, the Ghana Tourism Authority under the auspices of Ministry of Tourism Arts and Culture and in collaboration with Global Media Alliance organized a one (1) day training seminar for Private Sector Industry Practitioners.
The Seminar was on the topic, Mastering Sales and Marketing in the Digital (Social Media) Era, as mastering marketing strategies is essential for tourism businesses to stay competitive and connect with their target audiences.
The seminar which was held at the Accra Tourist Information Centre on Thursday, November 16, 2023, featured Ghana Hotels Association, Tour Operators Union, Car Rentals, Chefs Association, Tour Guides Association, Traditional Caterers Association, Indigenous Caterers Association, Heritage Food and Drinks, Ghana Progressive Hotels Association, Event Vendors Association, Skal International, African Barbecue Association, and Service Excellence.
At the end of the Seminar, the Private sector Industry Practitioners were introduced to various technological tools and process to stay relevant and competitive in the tourism industry.
By: Corporate Affairs
