Black Star Experience – Ghana Tourism Authority

Your Gateway to Extraordinary Travel Experiences.

From The Manifesto

Article 21 (1) (f) of the 1992 Constitution says “All persons shall have the right to information subject to such qualifications and laws as are necessary in a democratic society”. Furtherance to this, the Parliament passed the Right to Information ACT, 2019 (Act 989) which His Excellency, the President of the Republic of Ghana, Nana Addo Dankwa Akufo-Addo assented to on 21st May, 2019.
With the aim of promoting the culture of transparency and accountability in public institutions, the RTI ACT 989 was enacted. The Ghana Tourism Authority (GTA) has in compliance with this law established the Right to Information desk within the Corporate Affairs Department with a Right to Information Officer from the Ministry of Information to facilitate access to information per the RTI ACT Section 3 (3) (b).

Ghana’s leading brand in Culture, Arts, Tourism, and Creative engagement

What is The Black Star Experience?

The Black Star Experience serves as Ghana’s leading brand in Culture, Arts, Tourism, and Creative engagement, bridging local and international audiences.

It embodies all the interactions linked to the renowned and legendary Ghanaian hospitality across various dimensions.
Prepared

The Black Star Experience Positioning

This encompasses the structured processes that enable both Ghanaians and non-Ghanaians to explore, engage with, and appreciate the richness of the nation’s cultural assets, attractions, and pleasures.

The Secretariat

Our Mission

Reaffirm, Revitalise and Reimagine the essence, identity, and spirit of Ghana to attract People, Investments, Businesses into the Ghanaian Cultural Economy.

Our Vision

Align Ghana’s brand reputation with the 20 most esteemed country brands worldwide.
Incorporate the BSE framework into all facets of the nation’s initiatives across multiple sectors.
Elevate Ghana’s image as a preeminent and preferred destination for global travellers.
Transform Ghana into Africa’s Culture Capital.
Inject $5 billion into the Ghanaian economy by 2027.

Our Strategy

Tactics

Develop, structure, and release the Ghana Brand Guide, which will set a framework that connects, simplifies, and integrates various parastatal efforts, fostering a cohesive national narrative.
Augment and support various experiential programs and activities at both local and international levels to optimize their effectiveness.
Collaborate actively with partners to provide resources and guidance to both local and international entrepreneurs, facilitating the execution of ambitious and beneficial cultural attractions, experiential platforms, and projects worldwide.