Ghana is geared up to showcase its vibrant culture, rich heritage, and breathtaking tourist attractions at the prestigious ITB Berlin 2025, one of the world’s leading travel trade shows. This year’s event, taking place from March 4-6, presents a unique opportunity for Ghana to promote its tourism potential and tap into the lucrative German market.
The Ghana stand, located at Hall 21, stand number 106, is led by the Honorable Minister of Tourism, Abla Dzifa Gomashie, accompanied by the Chief Executive Officer of the Ghana Tourism Authority, Maame Efua Houdjeto. They will engage in high-level ministerial discussions during the UNWTO Ministers Summit to foster collaborations and also secure business deals for the tourism sector.
The private sector is fully invested in Ghana’s participation at ITB Berlin, with prominent companies such as Sunseekers Tours, Adansi Travel and Tours, Koppan Hospitality, LAMS Travel and Tours, Ashanti African Travel and Tours, La Palm Royal Beach Hotel, and The Royal Senchi Hotel. These industry players are eager to connect with German tour operators and other key stakeholders to explore new business deals.
Visit the Ghana stand at ITB Berlin to discover the warmth and hospitality of the Ghanaian people. Immerse yourself in the country’s rich cultural heritage and explore the diverse tourist attractions that make Ghana an exciting destination.
By participating in ITB Berlin 2025, Ghana is poised to increase its visibility in the global tourism market, attract new investors, and promote its unique cultural identity.
The highlight of our participation is the showcase of Ghana’s unique tourism offerings, packaged in an unforgettable experience. Please connect with the essence of Ghana… and experience the magic of the Black Star Experience.
